GOAL:
To explore the expressive potential of typography. Understand typographic vocabulary such as kerning and leading.
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DISCUSSION & PRACTICE:
Expressive Type Slides, Elements of Type (continued), Display, Proportion, Mood, Anatomy of a typeface. Introduce typographic contrast. Write a sentence several times, creating emphasis on a certain word or phrase by employing typographic contrast.
Thinking with Type GO HERE! EXPLORE!
READ:
“Type: Basics” Thinking with Type by Ellen Lupton
“Text: Hierarchy” Thinking with Type by Ellen Lupton
“When Writing becomes Typography” by Jo De Baerdemaeker
True or False? Every Design Needs Three Levels of Hierarchy by Carrie Cousins
Two Great Poster Art Documentaries on Netflix
Design Lab 1101 