GOAL:

To understand the elements of typography & introduce a brief history of fonts and fonts styles. Introduce the anatomy of a letter.

 

DISCUSSION & PRACTICE:

Text As Pictures Slides, Typography (History & Use), Letterforms, Fonts vs Typeface, Type as Shape

 

Want to learn about TYPE….PLAY THESE GAMES:

what type are you

kerntype

i shot the serif

type connection dating game

font game

 

Kerning Tracking & Leading

INFOGRAPHIC on TYPEFACES

 

READ:

The Letter”, Detail in Typography by Jost Hochuli

“The Typo- graphic Latin Letters”, Elements of Typographic Style by Robert Bringhurst

Typography Deconstructed 

Typographers_Glossary

 

WATCH:

HOMEWORK: Helvetica (documentary, available on Netflix/Amazon/Hulu or below)

 

REVIEW:

Expressive Type in Ads

Expressive Type on Posters