33: Branding Architecture

GOAL:

To create a complete branded identity system including logos, graphics, text and photography for a client brief.

DISCUSSION & PRACTICE:

Brand Identity Slides, Building a brand, What is a production bible, What to include, Cross platform design, Color/screen/print review, Book Layout in InDesign

Designing a Book in InDesign

Creating an Interactive PDF

Creating a PDF or Print Booklet from InDesign

Example Style guides:

Skype Brand Look Book

Adobe Brand Guidelines

Firefox Branding

American Red Cross Brand Poster

Scout Brand Manual

TBS Identity

UCONN Brand Standards

NASA Graphics Standards Manual

British Rail Identity Manual

LinkedIn Brand Resources

UBER Brand

Jones Soda Co.

50 Style Guides

International Style Guides

Video Look Books:

Sizzle Reels

Leave Behinds, Delivery methods & Binding options:

**While there are many options for designed delivery and packaging you may consider printing and binding yourself, OR getting your work printed/bound by/at a printer. It is not expected that you spend money on the assignment by professionally printing and I’ve included several options and DIY tutorials below. As with all design objects- have fun, learn, and be creative! **

Non Adhesive Book binding

Saddle Stitch/Staple Binding