32: Identity Design

GOAL:

To create an exhaustive study of the logos as meaningful branded content.

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DISCUSSION & PRACTICE:

Identity Design Slides, Discuss the concept of brand values. What does a brand represent and how does the mark represent them? Which are most successful? Which are the least successful? Investigate Letter marks, Word marks and Graphic Marks. Introduce the various types of logo types. Instruct the class to create a collection of various logo marks and categorize each.

Designing a Logo in Illustrator

Logo Design

Creating a Type-based Logo in Illustrator

Creating Text & Image based Logo in Illustrator

Creating Drawn-elements in Logos in Illustrator